The High Cost of Mavin Records’ Revenue-First Approach to Music

Mavin Records is undeniably one of the most successful record labels in Nigeria. Since its inception in 2012, it has produced some of the biggest music stars in the Nigerian music industry, including Tiwa Savage, Rema, and Korede Bello, among others. However, as much as the label has been successful in creating hit songs, the question of how long these songs will last lingers in the minds of many music lovers. In this article, we explore the art of creating timeless music and how Mavin Records can achieve it.

The Quest for Revenue over Art

In recent years, the music industry has become more commercialized, with many record labels prioritizing revenue over the art of creating music. While making money from music is essential, it should not come at the expense of producing quality and timeless music. Unfortunately, this has been the case for Mavin Records, as most of the label’s recent releases only last for a short while and fade away into oblivion.

The FIrst Set of Mavin Stars

The Importance of Timeless Music

Music is an art that can be enjoyed by people of all ages and generations. However, not all music has the ability to transcend time and remain relevant even after years of its release. Timeless music is the type of music that stands the test of time, and people can still relate to it even after many years of its release. Timeless music is the mark of a great artist, and it is what sets them apart from the rest.

The Negative Effects of Creating Music for Revenue

Creating music solely for revenue can have negative effects on both the artist and the industry as a whole. For the artist, it means that their music lacks identity and uniqueness, which is essential in creating a loyal fan base. This often leads to a decline in their career once they leave the record label. For the industry, it means a bankruptcy of quality and generation music, leading to a decline in the overall music scene.

A New set of Music makers Working in the Background

The Need for Mavin Records to Create Timeless Music

Mavin Records has the potential to produce artists that can create timeless music, but it requires a change in the label’s approach. Instead of focusing solely on creating hit songs, Mavin Records should prioritize creating music that has the potential to last for years. This can be achieved by developing artists according to their lyrical strength and uniqueness.

The Way Forward

To create timeless music, Mavin Records must focus on developing artists that have the potential to create music that transcends time. The label should also invest in quality production and lyrics that will appeal to a wider audience. In doing so, Mavin Records will create a loyal fan base for their artists and produce stars that will outlive the label.


Mavin Records is one of Nigeria’s most dominant record labels, but the label must shift its focus from creating hit songs to creating timeless music if it wants to produce stars that will outlive the label. Timeless music is the mark of a great artist, and it is what sets them apart from the rest. By prioritizing the creation of timeless music, Mavin Records will not only produce great artists but also contribute to the growth of the Nigerian music industry.


Valentine Chiamaka

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